Wednesday, March 20, 2013

Treasury Love

Welcome to Treasury Love!
In upcoming issues, I'll go more in-depth on different aspects of treasuries. Today we'll talk about the most basic to-do's. But first, a story...


Once upon a time, a handsome prince from Italy, Giulio, curated a treasury that included a necklace from a wee shop (mine) in a distant land. His glorious treasury scaled mountains and crossed rivers to arrive, in a burst of glory, in the Land of Handpicked Items (also known as the front page of Etsy). Lo and behold!  My wee shop had five sales that day, thanks to Prince Giulio's magnificent treasury and its glorious front page positioning! A joyous celebration commenced, the wine flowed, maidens with flowers in their hair danced...


THE NECKLACE IN THE FRONT PAGE TREASURY (SHAMELESS PLUG)... ONE OF 5 SALES ON DEC. 5, 2012.



OK, the fairy tale is over.

You might be thinking, "Five sales in one day? Big whoop." Fair enough. But that front page treasury meant a record-breaking day for me, and gobs of exposure or sales for 15 other shop owners!

A lot of Etsians go to the trouble of making treasuries, but are unaware of some basics that prevent their treasuries from getting exposure. Honestly, I've seen FPTs (front page treasuries) that have only 30 views initially. From the front page, if you click "see more" http://www.etsy.com/treasury/?ref=fp_treasury_more next to "Handpicked items," you'll see a list of treasuries that have hundreds of views. The Etsy merchs may or may not use numbers when choosing the FPT, but promoting your treasury means more views for the shops you've featured --- and for you.

Since you're already making treasuries, I'm skipping the "how to" mechanics. If you don't know how, visit https://www.etsy.com/help/article/82

BASICS TIPS WHEN CREATING A TREASURY LIST
For starters, here are a few basics that, surprisingly, get overlooked when creating a treasury list. These may seem painfully obvious, but we've all seen treasuries with whoopsies.

1. Don't use your own shop items

2. Use all 16 spaces

3. The 16 spaces are for different shops, don't duplicate

4. Use a trending theme and make it pretty, like Mary's!

CURATED BY MARY (CHARMED BY WINE) https://www.etsy.com/shop/CharmedByWine?ref=ss_profile


5. Use descriptive tags, just like you tag items in your shop. 
(Be sure to use Buffalo NY and/or Buffalo Etsy Team if you're creating a team treasury.)

6. Use the curator's comment space to describe your treasury. 
Also a good place to tell viewers it's been promoted on Facebook, Pinterest, wherever. There is a character limit, so choose your words and links wisely.



6. PROMOTE your treasury!
Details to come in next week's issue of Treasury Love.



IF YOU'VE BEEN TREASURED: MIND YOUR MANNERS
1. "Favorite" the treasury.  
Yep, there's a heart up at the top right that will turn red when you click it. So click it.

2. Leave a comment on the treasury.
Don't bother sending a convo to say thank you; that won't increase the treasury's (or your) views.

If you don't favorite and comment, the curator probably won't include one of your items in future treasuries. Just sayin.'

3. PROMOTE the treasury!
Details to come in next week's issue of Treasury Love.


NEXT ISSUE
Promoting your treasury, and promoting a treasury you're in!
While you're waiting, make a pretty treasury, and maybe YOURS will be featured, like Mary's!

Thanks for reading. See you next week!

 
 

15 comments:

  1. Fantastic blog Carla!!! LOVE your "fairy tale" what a great example of what a well placed, curated treasury can do for you...and for others! You just inspired me to get some Treasuries rolling today! Great article, well written and love the bit of "humor". Can't wait til the next one.

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  2. I immediately went and favorited treasuries I was featured in. Thank you for that nudge!

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  4. Bravo, Sarah ... that's how to play the game!

    And in case you didn't know, I clicked your name and was directed to your blog. Cool, huh?

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  5. I was hoping my egg treasury would be an attractive enough design to end up on the Etsy homepage....but I DID get on our blog! woohoo! haha

    Thanks Carla for those important reminders about treasuries =)

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  6. Thanks for all the great tips, Carla!

    I'm definitely not a treasury pro at all, but something useful I've discovered is that on the right side of this page https://www.etsy.com/treasury/ there is a list of "today's trending tags". Try picking a few of those (as long as they apply, of course) and using them as tags on your own treasury, or use them as inspiration for a new treasury.

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    1. Thanks for pointing this out, Nicole! It's very useful!

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  7. This is great information Carla!!

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  8. Nice job here Carla! I am going to make my first treasury very soon and this info is very helpful!!
    thanks!

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    1. Ooooh, your first treasury? You go, Al!

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  9. Thanks, everyone!!!

    Nicole Ferguson, YES to "today's trending tags!" So useful when tagging a treasury. Thanks for pointing it out!

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  10. Thank you Carla! Congratulations on making the front page! And thank you for the Treasury making tips. I've never paid much attention to the trending tags -- guess I should rethink that :-)

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    1. Thanks, Alison!

      We can thank Nicole for chiming in with the pointers about trending tags, something I (woefully) left out.

      Looking forward to seeing your latest treasuries!

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