As some of you may have noticed, an item from my shop was chosen for the semi-permanent, rotating category features on the Etsy front page (the mint green wood box):
|Holy crap, that's me!|
No effort was made on my part to get that spot. It was simply luck. No one from Etsy contacted me prior to the feature, though I did have a sale in June to someone who had the item shipped to Etsy HQ. Maybe they noticed me, maybe they didn't. I did see that Etsy started using a featured spot for "Jewelry: Storage & Organization", and secretly hoped I would be picked, but I never actually thought I would be!
I'm a bit flabbergasted, but thrilled, thankful and overwhelmed with orders at the moment. In the week that I was featured, I sold 12 mint green boxes and 84 (eek!) other items. (More stats below.) I was out of town for four days, and the orders piled up.
Let me tell you, this is why I don't really believe in vacation mode! What a missed opportunity that would have been. I left a note on the shop announcement, in the Note to Buyer, and adjusted the shipping time on the mint green box to 5 days. I also left my shop open when I was out of the country for 10 days in March, and I had a decent amount of sales and zero customer complaints.
One of the things I did to capitalize on the attention was to quickly put together a "blank" listing for jewelry boxes. I have dozens of colors of paint, but I haven't had enough stock to make all the colors to photograph for listings - I mostly stick to remaking colors that have sold and introducing a few new colors here and there. So I staged a bunch of the blank boxes, and listed it with every color I had as a variation.
This listing was a pretty big hit - I've sold 12 in all different colors since I put it up on Aug. 9.
I also added bit.ly links to my jewelry storage section and a search for "mint green" in my shop. The only links that are clickable within your Etsy listing are etsy.me links. You can "disguise" bit.ly links as etsy.me if you have a (free) account. Make a bit.ly shortcut, and then rewrite it as etsy.me, and it will become clickable in your listing.
Now let's do some stat geeking!
Typically I get 250-300 total views a day (shop and listing). If I'm in a front page treasury, which happens a few times a month, it can be more than 1,000. Since late March, I've been averaging 1-3 sales a day. Keep in mind that jewelry is the #1 seller on Etsy and my items are inexpensive — most are $15 or less, and all are under $25. It's easier for people to click "buy" on something that's $7 vs. $75.
A comparison of stats for the featured item:
|Something may have happened in the middle of that graph ...|
So, I hope that answered some questions you might have about my experience being featured! Ask further queries in comments! :)
Jocelyn | paragraphloop