Everything Old is New Again......in Sarah Coventry jewelry

Sarah Coventry jewelry is the oldest direct selling jewelry company in the world that sold brooches, earrings, sets, and bracelets.  This line of jewelry is highly collectible but still affordable and attainable. My grandmother always enjoyed collecting and wearing it.  She inspired a love of vintage jewelry in me. I enjoy collecting this jewelry myself because it is of really great quality.  I have several pieces I have collected for sale in my Etsy shop.  You can find the links below.

Who is Sarah Coventry?
Sarah Coventry was named after the granddaughter of Charles H. Stuart, founder of the company.
Her name was Sarah Ann.
How was it sold?
Sarah Coventry jewelry was sold through home jewelry parties and the Sarah Coventry International Department store.
When was it made?
Sarah Coventry was established in 1949.  The company closed it's doors in 1984.  It opened for six months in 1994.  In 2002 some jewelry was sold on HSN parties and home parties in 2003.  This ceased in October 2008.
What are the marks?
SC- after 1953
Sarah Cov.
Sarah
SaC
Coventry
Sarah Cov with copyright 2002-2003


Some examples of Sarah Coventry Jewelry-

https://www.etsy.com/listing/83849065/sarah-coventry-necklace-green-gemstone

https://www.etsy.com/listing/95038809/vintage-sarah-coventry-leaf-brooch-with

https://www.etsy.com/listing/98159745/large-sarah-coventry-swirl-pearl

https://www.etsy.com/listing/89312598/sarah-coventry-1960s-spring-bouquet

https://www.etsy.com/listing/108682050/silvertone-vintage-sarah-coventry-shiny


Sources:

Carroll, Julia C. Collecting Costume Jewelry 202: The Basics of Dating Jewelry 1935-1980 : Identification and Value Guide. Paducah, KY: Collector, 2007. Print.

"Sarah Coventry." Wikipedia. Wikimedia Foundation, 16 Oct. 2012. Web. 23 Oct. 2012. <http://en.wikipedia.org/wiki/Sarah_Coventry>.