Showing posts with label craft festivals. Show all posts
Showing posts with label craft festivals. Show all posts

Saturday, August 17, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Vol. 21 Theft and Vandalism



***Please read this note too: REVISION ***


One of our team members had some questions about security at the upcoming Elmwood Avenue Festival of the Arts. Here's some of the info I shared with him and more......

I don't know if I've addressed this topic in the past. If I have not it's because, at least for me, it's never been much of an issue. But, as with all things in life, art and craft shows are not immune to criminal activity, so I guess it's worth a few words.

Over many years of participating in shows, I've had only one major theft from my booth. I was set up at the Allentown Art Festival and had a line of people waiting to cash out when I noticed a young woman trying to catch my attention -- or so I thought. She darted in and out of my booth several times and I told her I'd be with her in a few minutes. When my line of paying customers had left I noticed that she was gone too, along with 3 of my small framed works!

Well -- that stunk! But it was an isolated incident more than 10 years ago. Since then I may have had some small thefts. Small items that could easily go into a pocket, like note cards or magnets, may have been taken. But if they have I have not noticed.

Here are a few of the other issues friends and neighbors have had:

• unattended cash box stolen from booth

• $1000 ring a neighbor "claimed" was stolen from under her nose. The exhibitor planned on filing an
   insurance claim and the whole thing seemed a bit shady to me.

• tent walls slashed overnight at an otherwise sleepy suburban show

• morning finds that indicate a booth was used for an overnight party -- like unzipped tents, empty
  beer and liquor bottles, and ugh, urine puddles/odor.

So yes -- crime does happen at shows -- but, from my experience,  it's not a regular thing.

Here are a few safety tips:

• DO NOT leave money or cell phones unattended in your booth!

• show days are LONG days and you WILL need to walk away from your booth from time to time. If you're doing a show alone it's a good idea to get to know your neighbors. Ask them to watch your booth while you make a quick run and do the same for them in return.

• if you have a product that can easily be turned into cash by a would-be thief (e.g. gold and precious gem stone jewelry) DO NOT leave your product in your booth overnight! Invest in a locking display case and have someone work the show with you if at all possible.

• like anywhere -- always be aware of your surroundings. If you are in an area where you do not feel good about leaving your stock overnight then don't do it! Taking the extra time to load your work back into your vehicle at the end of the night is well worth it!

• if you DO leave your work in your booth over night (I often do -- and many exhibitors ALWAYS do) make sure that you seal your tent up well. Use electrical zip ties to close up your tent zippers. Tarp up your work, do anything that will make a would-be thief think twice about breaking into your booth. Most thieves are opportunists and will move on if you don't make yourself an easy target!

• Use common sense and trust your gut!

• ask your show neighbors about the show's reputation. The cash box theft and overnight party issues that I mentioned both happened at the same show, a Rochester show that has a reputation for being a big street party. It's located right in the middle of college rentals, frat houses, etc. and exhibitors often complain about blasting music and drunken party goers.

• DON'T PANIC! Most thieves steal items that can be turned into quick cash. Let's face it! MOST of our work does not fall under that category. And we're not selling Van Gogh or Picasso level work -- at least not yet :-)

Be safe, have fun, make money!



Until next time - keep creating!


Alison

https://www.facebook.com/ArtistAlisonEKurek

Saturday, July 20, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Vol. 18: Vocabulary Words



ART SHOW VOCABULARY WORDS:

Be-Back: a person who announces "I'll be back" as they walk out of your booth. Once in a while they do come back, but usually not.

Buy/Sell: mass produced art and craft work that is purchased (not made) and resold by an exhibitor. Buy/Sell is banned at most shows. If you're caught with it you'll be shut down.

New Normal/New Good: a recent term used by exhibitors who are accustomed to having good sales at shows and are seeing smaller sales totals.

Paycheck Show: a mid-range income show. Not great, not bad -- similar to getting a paycheck for the number of hours you spend at a show.

Sh*t-On-A-Stick: usually a derogatory term applied to low-end garden art. It can also be used to describe the over all quality of a show - "it was a Crappy Craft show with a lot of sh*t-on-a-stick". But I have to say, I've seen some wonderful garden art on sticks this year :-)



Until next time -- keep creating!

Alison

https://www.facebook.com/ArtistAlisonEKurek

Saturday, July 6, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Vol.16, Staying Flexible in Uncertain Financial Times


Making a living as an artist is never easy, but in uncertain financial times it can be a wild ride. Fellow show artists are reporting large swings in income this year. Shows they could pretty much count on in the past are down, and little sleeper shows surprise them with higher than expected sales. A ceramic artist I spoke with last week said: "Shows are either WAY up or way, way down this year. I just don't know what to plan for anymore." Add a little crazy weather into the mix, torrential rain or blazing heat, and the ride can get a little bumpier.

So what can you do at times like these? Stay flexible! Mix a few smaller shows and earning opportunities in with your "big" shows. Keep your online store stocked and ready for business. Keep your consignment and wholesale accounts up to date. In other words, don't neglect your smaller venue streams while preparing for big summer shows. 

I flexed my artistic muscles this weekend :-) After traveling to Ohio last weekend to set up at a higher end show, I dragged my scratched and dent work out into my driveway this morning to participate in my neighborhood's annual street sale. I'm happy to say that both events were a success, even if they drew very different crowds.

And speaking of scratch and dent work, here's a link to an Art Garage Sale I learned about last weekend. I had no idea that juried shows like this one existed:


The Garage Sale Art Fair in Kalamazoo Michigan



 Until next time -- keep creating!

Alison

https://www.facebook.com/ArtistAlisonEKurek

Saturday, June 22, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Vol. 14: Summer Solstice Break




Most businesses have cycles -- busy times that require not only time but a good deal of focus. Summer is one of my busy times, so I’ll make this short and sweet. 

If you are participating in festivals this summer I wish you well. The team is doing a great job of promoting team member show, so be sure to list your event here: 



If you haven’t made the jump yet but are thinking about doing shows in the future, this is a great time to get out and gather information from local shows. See what’s out there, visit fellow teammates, have a good time!

Happy Summer Solstice -- a day late!



Until next time -- keep creating!

Alison

https://www.facebook.com/ArtistAlisonEKurek

Saturday, June 15, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters Vol.13: ....with a little help from my friends.....



It may seem like I’m backtracking. Just a few weeks ago I wrote a rant against unsolicited advice:



I’ll stand by what I wrote. The world IS full of clueless, bad-advice givers. But sometimes, if we’re lucky, we run across someone who offers GOOD advice. Someone who truly has our best interests at heart.

That happened to me just this past weekend. I “hired” a friend to help me with the Allentown Art Festival. I’ve put “hired” in quotes because the pay was low for the number of hours involved -- but what I got in return for my small investment was invaluable information about how the public views my work. I was so impressed by what I learned that I made a video about it:

                               Studio Talk with Mixed Media Artist Alison E. Kurek, June 12, 2013

So.....what’s my point here.....other than shameless self-promotion of my blog post and video? :-) 

It’s this: we have to recognize our strengths and weaknesses. My strengths lie in creating new work. And while I may not be terribly bad at sales and product placement within my display, it’s not my strong suit. Turning over a bit of control to someone I knew I could trust, someone without a hidden agenda, allowed me to see things from a different perspective. Furthermore, paying for that assistance took away any feeling that I was imposing upon my friend. She was no longer doing me a favor -- she was doing a job.

So ask yourself - what are your strengths and weaknesses? Sit down with a pen and paper and make a list. Once you’ve made that list -- tear it up! Don’t beat yourself up for being imperfect!  Build on your strengths and seek out people who can assist you in overcoming your weaknesses. Learn from them and compensate them for their time and assistance. You don’t necessarily have to “pay” in a monetary sense, but you can barter, trade goods and services, and acknowledge that you value and appreciate their time and efforts.

As for determining exactly who may have the right advice for you -- that'll take some trial and error. Hopefully not too much error :-)

Until next time -- keep creating!

Alison

https://www.facebook.com/ArtistAlisonEKurek



Saturday, June 8, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters,Vol.12: Educational Field Trip Time!




ART SHOWS 101: Survival Tips for Show Artists and Crafters
             
     Volume 12: Educational Field Trip Time!




If a picture is worth a thousand words, then a big, live Art Festival is worth ten thousand of my posts -- at least!

I’m varnishing, framing and matting like a wild woman this week, so I’m writing and scheduling this post on Tuesday instead of barely making my Saturday deadline. This will be short and sweet :-)

If you are still on the fence about whether or not to show at outdoor festivals, or if you are just curious, take a trip down to the Allentown Art Festival this weekend. Nicole Johnson and I will both be set up on Delaware Avenue, and there will be about 450 other artists and craftspeople with us.

This is a great opportunity to do some research. Take a look at the wide variety of work and displays. Look at the tents, the shelves, tables, panels and weights. Look at the work. Check out the prices, the signage, the demeanor of the artists.

Pick out the best display, the worst, the ones that are unique and the ones that seem like a cookie cutter repeat of that display you see at every show.

Pick out your favorite, buy a little art :-)

And most of all -- have fun!



Until next time -- keep creating!

Alison

https://www.facebook.com/ArtistAlisonEKurek

Saturday, March 30, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters

                                                                      Volume 2: TARGET MARKETS


Investopedia explains 'Target Market'

Not all products and services are meant for all types of consumers. 


And from Entrepreneur:

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in random directions instead of aiming just one dead center of the mark--expensive and dangerous.

To an artist or craft person, the above excerpts may seem a bit clinical. We put so much of ourselves into our work that the thought of labeling it as a “product” can be offensive. But guess what!  If we’re listing on Etsy we are, indeed, offering a “product” for sale.

Understanding that our products appeal to a certain type of buyer, and seeking out shows and venues which will connect us with those buyers, can save us a lot of grief! Unfortunately, that’s often easier said than done; but simply understanding that art and craft shows are not exempt from the laws of marketing can help point us in the right direction. It can also soften the blow when we take a wrong turn. 

One of the true dangers of ignoring target marketing is tangled up with what I like to call the “R” word: REJECTION. It takes a lot of guts to apply to a shows and set up a table or booth at a festival. Often times, if we are not accepted into a show, or if we participate in a show that we do poorly at, while our neighbors make sale after sale, we view it as a personal failure. “I wasn’t accepted into that show because .... or ...I didn’t sell anything because...... my work isn’t good enough....” Quite often that’s not the case. It’s more likely that our product just didn’t match up with the interests of the buyers who attended the show.

Take some time to think about who your target audience is. Who’s bought from you in the past? What types of shows have worked for you and which ones have not. If you are brand new to selling you can ask yourself: Who am I making this for? 


Here are a few tips that go hand in hand with pitching to your target market:

  • Set out a Mailing List form or journal at shows. The people who sign up are truly interested in your work and you’ll be able to contact them directly about upcoming shows.

  • Keep your display consistent . If you are a glass artist who also makes candles and cards you may want to choose one area to focus on per show. Displaying very diverse products side by side dilutes your display’s overall appearance and may make it harder for your intended audience to find you.

  • Don’t be too hard on yourself for choosing a show that’s a bad fit. We all do it. Just chalk it up to experience and move on.


Until next time -- keep creating!

Alison



Upcoming Deadlines for Local Shows:

  • Glen Park Art Festival, July 28th and 29th, 2013 DEADLINE: July 15th, 2013 Apply Earlier!!