Saturday, August 31, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Theft and Vandalism REVISITED

I really hate that I have to write this! A couple weeks back I wrote about theft and vandalism at shows, you can read the post HERE.

While I still stand by much of what I wrote, and I don't want to give the impression that art shows are, indeed, hot beds of criminal activity, I would be remiss if I did not write about what recently happened at an otherwise wonderful show.

Here's what happened:

• At least 6 cell phones were stolen
• Higher end jewelry was taken right off of displays
• A back-up crate of photographs was stolen from behind a booth
• Small, table-top items were shop-lifted from displays
• And more. The list of offenses grows every time I talk to a fellow exhibitor

Additionally, a cash box was recently stolen out of booth at a different local artisans market.

CRAP!

So -- as exhibitors -- what can we do to do prevent this?

Sadly, some of the little shoplifting incidents are hard to prevent. I had a $10 mini frame taken from my booth and will write it off to the cost of doing business; the cost of hiring assistants to monitor stock far surpasses that kind of theft. But the higher end jewelry? The back-up stock? The cell phones and cash?!

Here are a few things that we, as exhibitors, can do:

• keep your cash and cell phones ON your body or WITHIN VIEW at all times! At least one of the cell phone thefts occurred when an exhibitor turned her back on her phone to wrap an order.

• use an anchoring device for necklaces, rings, etc., rather than laying them loose in a display case

• keep crates of back up work well organized, stacked and covered with tarps or cloths. Use them as desks or resting places for food, drink, or whatever. In other words, make them look more like a part of your display rather than extra stock.

• DO NOT lend your cell phone to strangers! 

Until next time, be safe, be alert, and keep creating!

Alison



https://www.facebook.com/ArtistAlisonEKurek






Tuesday, August 27, 2013

Photo tips is taking a break!


Not that kind of break!

Photo tips is taking a short hiatus and will return Tuesday, Sept. 10, with new posts.

Until then, gentle readers, do you have any questions relating to photography and design? What kind of photography topics would you like read about in this space? Ask away!

Thanks and happy Etsy-ing!

Jocelyn | paragraphloop.etsy.com

Saturday, August 24, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters

Many of our team members are exhibiting this weekend. Come out and say hello!



At Elmwood:
Nicole Johnson Space# 88
Sarah Trumpp Space# 140
Ericc Jude Mott Space# 170
Anne Bliss Space# 22
Alison E. Kurek Space# 160

Inside at Unitarian Church:
Sara Goldhawk

Inside at Thin Ice:
Amanda Valentine

Due to illness, Shaun Silverwood will not be showing at the Unitarian Church this weekend. Let's wish her a big 
Buffalo Etsy Team GET WELL SOON!! 


Tuesday, August 20, 2013

I've been featured?!

Today we pause in the photo tips blogging to bring you some current affairs.

As some of you may have noticed, an item from my shop was chosen for the semi-permanent, rotating category features on the Etsy front page (the mint green wood box):

Holy crap, that's me!
Carla716 asked me if I would write a bit about my experience with it, so here you go!

No effort was made on my part to get that spot. It was simply luck. No one from Etsy contacted me prior to the feature, though I did have a sale in June to someone who had the item shipped to Etsy HQ. Maybe they noticed me, maybe they didn't. I did see that Etsy started using a featured spot for "Jewelry: Storage & Organization", and secretly hoped I would be picked, but I never actually thought I would be!

I'm a bit flabbergasted, but thrilled, thankful and overwhelmed with orders at the moment. In the week that I was featured, I sold 12 mint green boxes and 84 (eek!) other items. (More stats below.) I was out of town for four days, and the orders piled up.

Let me tell you, this is why I don't really believe in vacation mode! What a missed opportunity that would have been. I left a note on the shop announcement, in the Note to Buyer, and adjusted the shipping time on the mint green box to 5 days. I also left my shop open when I was out of the country for 10 days in March, and I had a decent amount of sales and zero customer complaints.

One of the things I did to capitalize on the attention was to quickly put together a "blank" listing for jewelry boxes. I have dozens of colors of paint, but I haven't had enough stock to make all the colors to photograph for listings - I mostly stick to remaking colors that have sold and introducing a few new colors here and there. So I staged a bunch of the blank boxes, and listed it with every color I had as a variation.
Add caption


























This listing was a pretty big hit - I've sold 12 in all different colors since I put it up on Aug. 9.

I also added bit.ly links to my jewelry storage section and a search for "mint green" in my shop. The only links that are clickable within your Etsy listing are etsy.me links. You can "disguise" bit.ly links as etsy.me if you have a (free) account. Make a bit.ly shortcut, and then rewrite it as etsy.me, and it will become clickable in your listing.

Now let's do some stat geeking!

Typically I get 250-300 total views a day (shop and listing). If I'm in a front page treasury, which happens a few times a month, it can be more than 1,000. Since late March, I've been averaging 1-3 sales a day. Keep in mind that jewelry is the #1 seller on Etsy and my items are inexpensive — most are $15 or less, and all are under $25. It's easier for people to click "buy" on something that's $7 vs. $75.


A comparison of stats for the featured item:


Something may have happened in the middle of that graph ...
Out of curiosity, I looked at some stats from last year. In August 2012, I averaged 23 views per day and sold two items. September 2012, 36 views per day, sold 13 items. October 2012, 56 views per day, sold 12 items.

So, I hope that answered some questions you might have about my experience being featured! Ask further queries in comments! :)

Jocelyn | paragraphloop

Saturday, August 17, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Vol. 21 Theft and Vandalism



***Please read this note too: REVISION ***


One of our team members had some questions about security at the upcoming Elmwood Avenue Festival of the Arts. Here's some of the info I shared with him and more......

I don't know if I've addressed this topic in the past. If I have not it's because, at least for me, it's never been much of an issue. But, as with all things in life, art and craft shows are not immune to criminal activity, so I guess it's worth a few words.

Over many years of participating in shows, I've had only one major theft from my booth. I was set up at the Allentown Art Festival and had a line of people waiting to cash out when I noticed a young woman trying to catch my attention -- or so I thought. She darted in and out of my booth several times and I told her I'd be with her in a few minutes. When my line of paying customers had left I noticed that she was gone too, along with 3 of my small framed works!

Well -- that stunk! But it was an isolated incident more than 10 years ago. Since then I may have had some small thefts. Small items that could easily go into a pocket, like note cards or magnets, may have been taken. But if they have I have not noticed.

Here are a few of the other issues friends and neighbors have had:

• unattended cash box stolen from booth

• $1000 ring a neighbor "claimed" was stolen from under her nose. The exhibitor planned on filing an
   insurance claim and the whole thing seemed a bit shady to me.

• tent walls slashed overnight at an otherwise sleepy suburban show

• morning finds that indicate a booth was used for an overnight party -- like unzipped tents, empty
  beer and liquor bottles, and ugh, urine puddles/odor.

So yes -- crime does happen at shows -- but, from my experience,  it's not a regular thing.

Here are a few safety tips:

• DO NOT leave money or cell phones unattended in your booth!

• show days are LONG days and you WILL need to walk away from your booth from time to time. If you're doing a show alone it's a good idea to get to know your neighbors. Ask them to watch your booth while you make a quick run and do the same for them in return.

• if you have a product that can easily be turned into cash by a would-be thief (e.g. gold and precious gem stone jewelry) DO NOT leave your product in your booth overnight! Invest in a locking display case and have someone work the show with you if at all possible.

• like anywhere -- always be aware of your surroundings. If you are in an area where you do not feel good about leaving your stock overnight then don't do it! Taking the extra time to load your work back into your vehicle at the end of the night is well worth it!

• if you DO leave your work in your booth over night (I often do -- and many exhibitors ALWAYS do) make sure that you seal your tent up well. Use electrical zip ties to close up your tent zippers. Tarp up your work, do anything that will make a would-be thief think twice about breaking into your booth. Most thieves are opportunists and will move on if you don't make yourself an easy target!

• Use common sense and trust your gut!

• ask your show neighbors about the show's reputation. The cash box theft and overnight party issues that I mentioned both happened at the same show, a Rochester show that has a reputation for being a big street party. It's located right in the middle of college rentals, frat houses, etc. and exhibitors often complain about blasting music and drunken party goers.

• DON'T PANIC! Most thieves steal items that can be turned into quick cash. Let's face it! MOST of our work does not fall under that category. And we're not selling Van Gogh or Picasso level work -- at least not yet :-)

Be safe, have fun, make money!



Until next time - keep creating!


Alison

https://www.facebook.com/ArtistAlisonEKurek

Tuesday, August 13, 2013

Photo tips 6: Image size

Let's talk about the types of images that Etsy shops use, and how to use them to your advantage!
  • Banners: 760 x 100 pixels
  • Gallery view: 170 x 135 pixels (1.26:1 ratio)
  • Main image: 570 x 425 pixels (1.34:1 ratio)
  • Profile: 75 x 75 pixels

Etsy's format works best with horizontal photos. Don't worry about cropping your pictures exactly to the gallery ratio, because you can adjust the zoom of your preview image right in Etsy's listing page (the second part):
And of course, once your buyers are on your listing page, photos are not cropped at all.
HOWEVER ...
Etsy listings photos will "set" the size based on the first image. To wit:

Gah! So, make sure your biggest image is your first image!

Also, once you start cropping your images, try to stay the same. You can see in the above collage that the first picture fills out the frame, yet the next two have gray bars above and below the photos like letterboxing of widescreen movies. Most image programs will have the ability to set crop width and height, and you can draw a perfectly proportioned box every time.
If you want to get close to the correct ratio, cropping/resizing to 850x675 or 1020x810 is your best bet.
There are a few approaches you can take with your thumbnails. You can show a good overview, an interesting closeup or a nice staged photo. It all depends on how symmetrical (or not) you want your shop to look. What entices buyers into your store and listings is different for every person, so offering multiple views is good to catch every customer.

The most important part, in my opinion, is to have a cohesive look to your shop and your photos. Pick a look and stay within the general theme of it. It makes your shop look professional and instills confidence in customers to click "buy"!

— Jocelyn | paragraphloop

Saturday, August 10, 2013

ART SHOWS 101: Survival Tips for Show Artists and Crafters

Long days at Art Festivals and Blogging don't mix well :-)

Coming Next week:

ART SHOWS 101: Survival Tips for Show Artists and Crafters, Vol. 21 Theft and Vandalism

...art shows generally are NOT a hot bed of criminal activity, but there are some precautions you should take at shows...

In the meantime -- enjoy the summer -- and come to the Lewiston Art Festival on Sunday, August 8th, 10am-6pm!