Treasury Love, Part IV

May the Stats Be With You.

"My shop got 447 views, 114 faves. The necklace got 170 views, 80 faves!"
— Linda Richards, of L Richards Design, reporting on her stats after being featured in a front page treasury on Etsy.
https://www.etsy.com/shop/LRichardsDesign


Impressive numbers, yes? Enviable, too.

OK, so I know most of you aren't big on curating treasuries. You've always got your craft to do, or laundry, or the kids are well, being kids... but I'm a big fan of the talented Etsians out there, so I make treasuries. I am not ashamed to admit that I also like the exposure my treasuries generate for MY shop.

TODAY A TREASURY I CURATED MADE THE FRONT PAGE OF ETSY! ...
and the theme was inspired by Linda's elegant seashell necklace.
Everything I treasured had to be equally elegant and beachy. (Think resorts. Think lounge chairs and beach-side cocktail service.)

https://www.etsy.com/listing/122268984/silver-seashell-necklace-silver-and?ref=shop_home_feat


I created the treasury on Monday morning, before work, with a giant mug of coffee at my side. Once published, I promoted it in various treasury threads on various team boards. I promoted it again after work. I didn't promote it at ALL on Tuesday.

Imagine my surprise, then, when I saw Etsy's home page at about 8 this morning (Wednesday). I was like "Holy beach towel! That's MY treasury!" Cheap thrill, perhaps, but it was the first time I'd created a front page-positioned treasury! (it took 53 tries in almost as many weeks).

I was so geeked that I, of course, made a screengrab of the front page — after I'd convo'd Linda to let her know she was a front-pager!

 

https://www.etsy.com/treasury/MTAwNjM2OTF8MjcyNDQwODU0OA/summery-neutrals?ref=pr_treasury

THE TREASURY WAS ON THE FRONT PAGE FOR AN HOUR OF POWER! 
In addition to Linda's massive views and faves, my shop got 66 views and 54 faves, all in that one hour! I got some super-sweet convos, too, from the shop owners I treasured — a nice lift on a gray, drizzly morning — AND I also ended up in 3 treasuries myself AND had a sale!

Props to Buffalo Etsians...
Mary from Charmed by Wine https://www.etsy.com/shop/CharmedByWine?ref=ss_profile  
and Fiona from JJKZ https://www.etsy.com/shop/JJKZ?ref=ss_profile 
for showing the treasury some love. You just got a free promo! :)

Now go find some pretty, cool, wacky, rustic, fancy or funky things for your next treasury. And may the stats be with you.


Carla 
https://www.etsy.com/shop/716Buffalos

Treasury Love

Welcome to Treasury Love!
In upcoming issues, I'll go more in-depth on different aspects of treasuries. Today we'll talk about the most basic to-do's. But first, a story...


Once upon a time, a handsome prince from Italy, Giulio, curated a treasury that included a necklace from a wee shop (mine) in a distant land. His glorious treasury scaled mountains and crossed rivers to arrive, in a burst of glory, in the Land of Handpicked Items (also known as the front page of Etsy). Lo and behold!  My wee shop had five sales that day, thanks to Prince Giulio's magnificent treasury and its glorious front page positioning! A joyous celebration commenced, the wine flowed, maidens with flowers in their hair danced...

THE NECKLACE IN THE FRONT PAGE TREASURY (SHAMELESS PLUG)... ONE OF 5 SALES ON DEC. 5, 2012.



OK, the fairy tale is over.

You might be thinking, "Five sales in one day? Big whoop." Fair enough. But that front page treasury meant a record-breaking day for me, and gobs of exposure or sales for 15 other shop owners!

A lot of Etsians go to the trouble of making treasuries, but are unaware of some basics that prevent their treasuries from getting exposure. Honestly, I've seen FPTs (front page treasuries) that have only 30 views initially. From the front page, if you click "see more" http://www.etsy.com/treasury/?ref=fp_treasury_more next to "Handpicked items," you'll see a list of treasuries that have hundreds of views. The Etsy merchs may or may not use numbers when choosing the FPT, but promoting your treasury means more views for the shops you've featured --- and for you.

Since you're already making treasuries, I'm skipping the "how to" mechanics. If you don't know how, visit https://www.etsy.com/help/article/82

BASICS TIPS WHEN CREATING A TREASURY LIST
For starters, here are a few basics that, surprisingly, get overlooked when creating a treasury list. These may seem painfully obvious, but we've all seen treasuries with whoopsies.

1. Don't use your own shop items

2. Use all 16 spaces

3. The 16 spaces are for different shops, don't duplicate

4. Use a trending theme and make it pretty, like Mary's!

CURATED BY MARY (CHARMED BY WINE) https://www.etsy.com/shop/CharmedByWine?ref=ss_profile

5. Use descriptive tags, just like you tag items in your shop. 
(Be sure to use Buffalo NY and/or Buffalo Etsy Team if you're creating a team treasury.)

6. Use the curator's comment space to describe your treasury. 
Also a good place to tell viewers it's been promoted on Facebook, Pinterest, wherever. There is a character limit, so choose your words and links wisely.

6. PROMOTE your treasury!
Details to come in next week's issue of Treasury Love.



IF YOU'VE BEEN TREASURED: MIND YOUR MANNERS
1. "Favorite" the treasury.  
Yep, there's a heart up at the top right that will turn red when you click it. So click it.

2. Leave a comment on the treasury.
Don't bother sending a convo to say thank you; that won't increase the treasury's (or your) views.

If you don't favorite and comment, the curator probably won't include one of your items in future treasuries. Just sayin.'

3. PROMOTE the treasury!
Details to come in next week's issue of Treasury Love.


NEXT ISSUE
Promoting your treasury, and promoting a treasury you're in!
While you're waiting, make a pretty treasury, and maybe YOURS will be featured, like Mary's!

Thanks for reading. See you next week!